Tag Archives: entertainment

The power of the blog to motivate corporate, societal, and government change

This is an issue that has been discussed many times previously–so many that I won’t even bother to link to those discussions. By now it’s well-understood that blogs carry a power stronger than most in the media initially assumed possible.

Not just blogs, but the entire “Web 2.0” phenomenon–MySpace, YouTube–the whole rotten bunch. 🙂 Would Patricia Dunn have stepped down as chair of HP were it not for the constant pounding brought on by the likes of Scoble? Maybe, maybe not. In some sectors, blogs are becoming as well-regarded, if not more, than traditional publishing. Maybe this is limited to the computer industry. Maybe I just read too many blogs. 🙂

Still, it seems that the nature of debate and information dissemination has changed. No longer are we fed what mainstream publishers tell us–even if it’s of better quality. We are now free to choose what and how we read–for good or bad.

We’ve already seen the effects on the corporations. Companies simply can’t get away with anything anymore. Somebody, somewhere, will jump on it.

Areas where I think it will get more interesting:

  1. entertainment – RIAA, MPAA, I’m talking about you. You have ZERO friends among bloggers. All of the bad things you’ve done in courts to innocent people, all of your extortion is shouted from the rooftops by people like those at TechDirt.  You can’t win this war. For now, the audience isn’t very general, but news spreads, and it’s spreading faster and further. Sooner or later, you will lose the PR battle completely–in the meantime, unless your companies drastically change how they do business, your business will be swept out from under you, relegated to the dustbin of irrelevance.
  2. corporations – Microsoft already can’t do anything without the blogosphere lighting up. In some ways, they’ve chosen to embrace this–witness the very high-quality set of developer blogs they host. On the other hand, they’re like any other large company–they have secrets and tactics they would rather not be public debate-fodder. Corporations will be forced to open the windows and let the light shine in on what they’re doing. 
  3. government – imagine if honest, whistle-blowing (or even dishonest whistle-blowing!) staffers ratted on all the corruption in Washington. Imagine if every backroom deal was publicized in embarrassing detail. I don’t think we’re anywhere close to that yet, but there are signs that things are beginning to emerge. Look at the hilarity on YouTube about Senator Ted Stevens’ gaffe about the Internet’s tubes. How long as CSPAN been broadcasting, again? Our elected officials say dumb things about topics they don’t understand all the time–but now we can hear about it over and over again.

Overall, I think blogging will lead to more accountability of traditional structures of society. However, even with these possibilities, there are potential pitfalls:

  1. Overcrowded Medium — occurs when there are WAYYYYYYY too many people broadcasting that not enough people are listening. If everybody in the world blogged, who would read them?
  2. Loss of accountability – if there is accountability for things that are written online, than anything goes. The Internet is already the source of much bad information–it can become much worse if most of it is partisan, subjective, opinionated blather. Still, I’m not convinced it will really be worse than the status quo. The media now is far from infallible. Maybe part of me just wants to keep faith in people’s ability to reason. 🙂
  3. Undercrowded Debates – Broadcast media is a finite resource therefore it maintains its quality mostly by the fact that it has  to judge some things more worthy of discussion than others. Those topics are what people hear about. The Internet, on the other hand, is an unlimited resource. Anybody can have a blog on anything and most do. 🙂 This means that people themselves must choose what they follow, leading to some topics having far fewer meaningful discussions than others. For example, blogs about software and computers comprise a fairly large and active community. Politics has a large community. But what about small-interest, high-importance communities and topics? Where are the scientist blogs about global warming? I’m sure there are some, but is that kind of community ever going to gain a large enough population to affect societal opinion?
  4. Lack of participation – related to Undercrowded Debates, this means people don’t participate in all the areas that are pertinent to their lives. For example, how many of the US Internet users follow blogs discussing network neutrality? This is certainly an issue that could affect all of us, but from what I can tell it’s mostly debated on tech blogs, while the rest of the country misrepresents the entire issue. It works the other way around–I don’t read any political blogs at the moment. What issues am I missing out on? It’s too easy to become part of a niche community on the Internet and ignore the community as a whole.

Some of these problems stem from the anonymity of the Internet, others from the exponential increases in information available to us. Perhaps there are technologies in the pipeline that will solve these issues for us someday. They certainly aren’t going away.

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